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Sustainability has become a poster child for brands and a status symbol for consumers. We create a fun and accessible tool that allows you to determine and show how green you are by answering a few questions. The responses are visible to encourage correct answers without complex control mechanisms. From the user’s responses, we calculate a green score and users can choose what areas they want to improve in with highly actionable suggestions provided by the platform.
The primary interface element is a radar chart visualizing progress in different areas. Simple game mechanics push users to become more green and compete with their friends. The tool offers a long journey of possibilities but every step along the way is small, accessible and, most importantly, well explained with links to sources and further reading.
By balancing the rewards users get for each action, we can boost behavior that has the biggest direct or indirect impact on reducing global greenhouse gas emissions. Rewarded actions range from household and mobility decarbonization to engagement in the climate movement, referrals, trainings, and propagating sustainability in the workplace.
- Users respond mostly truthfully to questions about themselves
- Users share their results on social media
- Users share their results via word of mouth
- Users check out other users’ scores and detailed responses
- Users compete over their green score.
- Green scores roughly correlate to direct and indirect impact on the climate crisis
- Users significantly reduce carbon emissions of themselves, their referrals or people the hold talks for.
- Users trust the options and science we present them with.
Who else is in the space?
The market for information about improvement of personal behavior is diverse.
- Media articles and listicles
- They present options that range from impossible to easy and impactful to irrelevant. There are no rewards, no measures and no game mechanics. Often they also lack a realistic ‘how’.
- Possible and Green Quarantine limit their suggestions and give context. Their presentation adds a tiny amount of gamification but they also lack rewards and visibility to others.
This project is on hold as our team at Imagine Zero focuses on our website, starting communication around Imagine Zero and Matcha and of course finishing the MVP for Matcha.
- To get to know the people behind Imagine Zero.
- To dive into this project
- To help or take this over.
Who’s on this?
How we work together
- At Imagine Zero
- We work full-time and are responsive to your needs
- We have daily standups
- We use issue tracking to organize our work
- If you want to manage this project, we want you to
- Define clear commitments and communication preferences you can reasonably stick to
- Decide what cadence suits you and the the rest of the team
- Measure impact of existing coaching relationships.
- Create a concept on how to scale this project to have more impact.
- We all work for free.
- We have access to possible donors and funds, talk to us!
- We have good access to marketing, sales, business, legal, communication, design and software engineering experts. Make the best use of our network!
You can help by connecting
Have you worked with amazing people in the past who could help us stop the climate crisis? Connect us!